Welcome back to 90 with Nate!
We’re on Tip #4 of your 10 Step Perfect Sales Strategy.
Tip #4 is this: Market the Benefit of the Benefit.
Now, I’ll tell you what rookies like to do. Rookies like to talk about all the features. If their selling you a weight loss shake, their going to tell you how great it tastes. If they’re trying to sell you a car, their going to tell you all the different options that are on the car.
But I tell you what a Pro will do: If a Pro is selling weight loss shakes, their going to tell you ladies how great you’re going to look in that Size 2 dress. Guys: their going to tell you what a hunk you’re going to be, and how you’re going to be a chick magnet and the ladies are going to come flocking to you.
If they are a car salesman, their going to say: “Can’t you just see yourself pulling into your neighborhood in this nice new ride, where all your neighbors are going to check out your new car. They’re going to want one just like it. You’re going to be the envy of the neighborhood!”
You see, that’s the difference between selling the features…which is what most amateurs do… but the Pros take it to the next level. They know how to take the sell to an emotional place inside of a person, because we are emotional beings. They know how to focus on the benefit of the benefit by painting the picture of how it’s going to make you feel when you buy their product or service.
And so that’s Tip #4 for you guys: Make Sure Your Selling the Benefit of the Benefit
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