So I’m talking about helping you guys create Your Authority Brand!
Now, the 2nd thing you’re going to have to do if you’re really going to create an AUTHORITY brand is this: You’re going to have to be willing to do what’s uncomfortable.
If we learned anything from John C Maxwell’s Laws of Growth, it’s that you’re going to be uncomfortable a LOT in the growth process!
Not only is this true in personal development; it’s also true in the tactical things.
I’ll put myself on the chopping block.
For instance: I’ve done a lot of public speaking. I feel totally comfortable in front of a room with a lot of people. But for some reason, this year when I said I was going to launch my Podcast, that’s something that I’ve never done before. It’s not in my comfort zone!
And to be honest with you, it took me a little longer to get to launch than I wanted to. Why? Because it was uncomfortable!
There were new things to learn. I didn’t like the way my voice sounded on the recordings. I kept going back and re-recording. lol
But I persevered and I was willing to do that uncomfortable thing. Why? Because I’m all about creating an Authority Brand and establishing myself in the marketplace!
If YOU want to have a big presence in the marketplace… whether it’s in blogging, podcasting, public speaking, content creating… whatever it is, you’re going to have to be willing to get out of your comfort zone!
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